What I Do
I grow revenue by keeping customers, not chasing new ones.
For 15 years, I’ve helped brands grow by focusing on the customers they already have. I specialize in increasing how often people return, how long they stay, and how much they spend over time.
Oriana Roberts
VP Customer Growth & Marketing
Phone:
202-415-0654
Email:
Location:
Austin, Texas
LinkedIn:
Brands I've Worked With
Results
How I turn customers into repeat, long-term revenue.
EXPERTISE
Head of Growth & Loyalty
GRUNT STYLE
Owned lifecycle, loyalty, and subscriptions. Made repeat customers a primary revenue and profit driver across 4M+ customers.
Operator & Investor
EDIFITS
Joined as an operator and investor, building the CRM and lifecycle foundation to support enterprise sales and customer activation.
Strategy Director
KOBIE MARKETING
Owned lifecycle and loyalty strategy for retail brands at Kobie. Drove retention and loyalty revenue across a $9B retail portfolio.
Marketing Director
VAIL RESORTS
Owned marketing for season passes and lift tickets, driving early commitment and repeat visits across 37 resorts and 10M customers.
Marketing Director
SANDS CHINA
Drove resort visits and spend across 1,000 stores and 30M visitors. Owned loyalty and customer experience for a $3B retail business.
Marketing Manager
DFS GROUP (LVMH)
Built the marketing organization for the Airport division, driving visits and spend across a $600M business with 5M monthly visitors.
PLATFORMS & TOOLS
MARKETING & CRM
Attentive, Adobe Cloud, Bluecore, Klaviyo, Tapcart, Triple Whale
GA, Inveterate, Microsoft BI, Shopify, Snowflake, Sigma, Skio, Tableau
DATA & REVENUE SYSTEMS